Install this theme
Sky TV May Pump Ads Straight Into Your Skull

Klint Finley

The Verge reports:

Sky Deutschland, the German wing of TV provider Sky, is testing a marketing concept that may be pure evil genius, or possibly just pure evil. The BBC and others report that Sky Deutschland and advertising company BBDO have tested a concept that would pipe messages directly into the heads of people who try to rest or sleep against train windows. The idea, which was first unveiled at the advertising-focused Cannes Lions International Festival of Creativity in late June, is known as the Talking Window. It uses bone conduction like that found in headphones, hearing aids, and Google Glass to send vibrations through a window.

When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they’re bored and want to download Sky’s mobile app.

Full Story: The Verge: Sky Deutschland campaign will pipe ads straight into train passengers’ skulls

(Thanks Skry)

Sky TV used to be co-owned by none other than Rupert Murdoch’s News Corp, but it looks like they sold their share earlier this year.

For more on this technology see: New Hearing Aid Uses Your Tooth To Transmit Sound

 
  1. ookkttaannee reblogged this from technoccult and added:
    Next up holo ads via cortical stack, kovaks.
  2. nocabevah reblogged this from technoccult
  3. slow-motion-shadow reblogged this from technoccult and added:
    nope nope nope nope nope nope nope I mean, the writer in me is all “>:D MOAR CYBERPUNK DYSTOPIA” but the...
  4. expendablejoe reblogged this from technoccult
  5. seakrt reblogged this from technoccult
  6. themcribisback reblogged this from technoccult and added:
    Talk to my brain computer man
  7. technoccult posted this